United / SS collaboration seat now in stock!!

United / SS collaboration pivotal seats are now in stock!! £20 in the web shop. They are “Limited Edition” and we are only having one delivery of them as they have sold out at 4 Down the UK distributor.. So once the stock is gone it is gone, so be quick and get in before they go! Big [...]
Stephen Murray – Oakley Hijinx just in!

Summer is here..apparently! Even though it’s been raining all week it’s still a good time to grab yourself a new pair of sunglasses and we’ve just had delivery of Stephen Murray’s signature Hijinx Oakley’s. These have been out of stock on back order for a while due to there popular demand Worldwide. Luckily we’ve just had [...]
S&M Collab stem about to drop!

We just got word from S&M that the first batch of Redneck XLT collab stems are ready and available.. These are fresh in today at S&M’s HQ in So.Cal so we’re still unsure on dates of availability outside the US at this point. As this will vary from country to country.You can pick this up at your favourite [...]
Burgtec Stay Strong Camo pedal.

Introducing the new Burgtec Penthouse Flat MK3’s in Stay Strong Camo. This is Burgtec’s best pedal ever and the new colourway done specially for Stay Strong is a cool adition to their range. Burgtec is used by top MTB riders and BMX’ers who don’t mind shelling out for quality products. They come with a 3 [...]
New product to launch the new webshop!

To launch the new site and shop we’ve got a few new tees in a couple of colours, the team race jersey and collab ODI grips…look out for new sweats and tees coming in the next 2 weeks and a whole host of collabs in the new year.
Custom Carbon THE Stay Strong Helmet!

T-H-E is one of the co- sponsors of the World STAY STRONG race team and have now come up with this custom carbon helmet which will be available through Worldwide T-H-E dealers and of course right here in our store from January.
This is only a mock up drawing to wet your appetites as this puppy will look even [...]

